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Susan Garrity Bish
Mar 21, 20233 min read
What is Customer-Centricity and Why Should I Care?
Customer centricity is a hot topic. But like so many hot topics, there is little consensus on what this means, let alone how to be a...
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Susan Garrity Bish
Jan 23, 20232 min read
Three Keys to Strong Marketing Messaging
Marketing messages that perform the best typically use the Problem – Solution – Result format. Increase your marketing “stickiness” by focus
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Susan Garrity Bish
Feb 15, 20213 min read
How Marketing Strategy Misses the Mark
Marketing strategy cannot be created in a vacuum. Marketing’s job is to get, keep and grow customers.
134 views0 comments
Susan Garrity Bish
Jul 22, 20202 min read
How to Write Strong Marketing Copy
It seems like some marketers are uniquely gifted when it comes to writing copy for websites, emails, and articles. Calls to action are stron
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Susan Garrity Bish
Mar 5, 20202 min read
What's Your Zone?
If you are responsible for marketing, you no doubt feel daily pressure to accomplish three things: get customers, keep customers and grow...
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Susan Garrity Bish
Sep 27, 20192 min read
Cut Through the Noise
As masters of marketing, it’s our job to cut through that noise and connect the right audience with the right ad for a product solving...
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Susan Garrity Bish
Sep 17, 20193 min read
What You Need to Know Before You Create Your Marketing Strategy
Your marketing strategy needs to be rooted in the company’s core competencies, must support the company strategy, and align with sales.
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Susan Garrity Bish
Mar 6, 20182 min read
Are You Out of Alignment?
When sales and marketing are out of sync, resources are squandered, opportunities are missed and the competition thrives.
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Susan Garrity Bish
Feb 6, 20182 min read
Overcoming a Noisy Marketplace
The average person sees or hears between 6-10,000 ads per day. That's a LOT of noise! We typically respond negatively, so how do you change
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Susan Garrity Bish
May 30, 20172 min read
Marketing to Millennials in 2020 and Beyond
Millennials have come of age. According to the U.S. Census Bureau, Millennials – defined as those born between 1980 - 2000 -- have surpassed
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